5 THINGS TO NOTE BEFORE HIRING A SOCIAL MEDIA MANAGER
(No.4 is a life saver)
By: Ngene Bob C.
You decided to hire a social media manager?
You probably have a stream of social media accounts at this point, and maybe you finally decided to hire a social media manager after coming to terms with why you need social management. At this point, it looks like you have it all figured out, but then, it hits you!
“I want to hire a good social media manager but I don’t really know what qualities to look out for”
In this article, we are going to be discussing 5 things you need to look out for before hiring a social media manager and I am pretty sure that once you are done reading this, you would be set and ready to hire the best in the game. Let’s dive in!
1. Speedy Perception
A good social media manager should be able to quickly outline everything that is wrong with your page at first glance. This is because experienced social media managers who have handled a lot of accounts can point out the features of a good social media page, starting from the bio/profile to the content on the page and the captions attached to them – so be sure to get the social media manager you want to hire to critique your page properly.
2. Basic Digital Marketing Skills
Good social media managers know a thing or two about social media marketing and how to structure sponsored posts to generate leads and a healthy customer base for the page owner. As such, if you are going to hire a social media manager, you should ensure that he/she can deliver when it comes to social media marketing.
3. Understanding Analytics
Yes! Your social media manager should be able to pay attention to detail when it comes to noting the type of posts that do well on your page, the kind of people that view your posts, where they are from (demographics), the age brackets and other related findings. Analytics also go a long in telling the social media manager the best times to post a piece of content – so make sure he/she can understand the language of analytics.
4. Basic S.E.O Skills
Search Engine Optimization (SEO) – yes I said it! It is an uncommon skill within social media manager circles seeing as it is closely connected Google, Bing and other search engines. Either way, a social media manager who is adventurous enough to have this skill would be able to structure your social media posts in such a way that it would be seen by a lot of people; this could be based on the content, the captions, the hashtags and the general structure of your bio/profile. They all play vital roles in ensuring that your pages get easily discovered on social media.
5. Skilled Content Writing
This is closely related to basic SEO skills, but in this case, your social media manager should know that there is a special type of writing format for Instagram, Facebook, LinkedIn, Twitter and other social media platforms. He/she should be skilled in understanding and using the formats to achieve results.
Are you feeling all set and ready at this point? I can hear a YES!
An easy way of looking out for all of these is to find out if the social media manager you want to hire has a portfolio, a list of social media pages he/she must have handled successfully. If you get to see the features I mentioned, then give him/her the job and brace yourself for a moment as the mayor of a classy social media community.